How to Get On Top of the Google SERP: A Practical Guide

For each keyword entered you’ll see a “keyword intent” label. Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank. Later in this article, under the measurement section, we’ll explain how to find out which keywords you’re ranking for. You’ll rank higher for hundreds of keywords and get tons of organic traffic before you know it. Redirecting one of these to the other to consolidate backlinks may help us rank higher for this keyword.

For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page).

Every time we reference one of these “expert signals”, we link to the relevant page. Implementing each of these points will create a better user experience, which is great for SEO and conversions. Following this structure will make it easy for Google’s algorithm to understand your content and for Gemini to summarise what you wrote. The entire introduction should be a maximum of 100 words, stating the most important information. For example the keyword “Google Visibility Score” is ranking number 2 but we are not appearing in the AI Overview. I recommend starting with 3-5 articles or blogs, optimising them and tracking the results.

Learn More About Google SEO

It’s normal for websites to have some broken links, and Google doesn’t inherently consider 404 errors (the error code for a page not found) problematic. Guide your visitors to the next step with clear, concise CTAs. Whether downloading a resource, signing up for a newsletter, or exploring related content, effective CTAs can reduce bounce rates by keeping users engaged. Unlike off-page SEO, which deals with backlinks and other external factors, on-page SEO focuses on enhancing the internal elements of a page’s HTML code, content, and structure.

In other words, it automatically loads more results when you reach the bottom. SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time. If you’re managing a couple of projects, SERP Robot can be a handy backup. I often use it as a quick verification tool because it’s free and efficient. I pair it with one of the no-login solutions below so I can quickly check a page’s ranking while GSC covers broader metrics. I’ve always felt that if a rank checker tool is too slow or forces you to jump through hoops, it isn’t worth the hassle—especially when you have plenty of other SEO tasks.

Using Google Sheets Functions for Custom Rankings

• Having many similar pages about the same thing is shooting yourself in the foot.
• After all, few users venture beyond the first page of Google.
• Because you can click on a number in the “Domains” column to see exactly which websites are linking to these broken pages.
• Start by conducting thorough keyword research to identify relevant and high-ranking keywords for your page, site, reviews, and Google Business profile.
• It improves your chances of clicks by new potential shoppers while building brand authority and trust – ultimately improving conversion rates and sales.

This means your site should have a responsive design, easy navigation, and readable content without requiring users to zoom in. Building more backlinks is a key strategy to improve your rankings SEO Anomaly on Google. You can create content that aligns with audiences’ searches, ultimately improving your chances of ranking higher on Google and attracting more organic traffic to your site. Google ranking refers to the position a website or webpage holds in Google’s search engine results pages (SERPs) for a specific query.

These Ad Rank values are calculated based on several factors, including your competition, the context of the person’s search, and your ad quality at that moment. You can monitor where your ads are showing on the search results page by checking your top and absolute top metrics. A regular Google Business Profile alone doesn’t offer much in the way of acquiring customers. They can find out where you are located and read your reviews—if they know to search your business name in the first place (creative business name ideas here!). Plus, you can track clicks to your website, appointment, or menu link using UTMs and Google Analytics.

Integrate LSI keywords

Getting your website to rank well in Google, and other search engines, is called “search engine optimization” (SEO), and we’ll be covering the basics you need to know below. Of course, most blogs find that they get a lot of their traffic from search engines. Therefore, you want your blog to show up when someone searches for the type of information or content you offer. Even if you expect your traffic to come from sources other than search engines – like an email list, social media pages, or word of mouth – Google’s still important. When I first started blogging, I couldn’t afford fancy tools.