How to Rank for a Keyword 8 Steps

Understanding the layout can help you optimize your content to better fit these formats. Page speed, along with responsiveness, and visual stability is a part of the Core Web Vitals report, recently added to theGoogle Search Console. Google checks the Core Web Vitals of a website to determine its user experience based on user interactions with the website. All things remaining the same, Google prefers to rank sites that can be easily accessed from all kinds of devices.

Recently, Google stated they will give slightly more advantage to e-commerce websites that are using SSL certificates. While it’s not just about the number of articles your website has, but more about the quality, it also matters how many total pages your website has indexed in Google. It would make no sense to get tons of links from Russian, China or other parts of the world.

7 Image Optimization

It tells the user’s browser where to display what on the page and it also tells search BHS Links engines what your page is about. Creating content that prioritizes search engines and converts human visitors to your site is an art. Use keyword research tools to identify relevant entities and related queries around your main topics.

Enhancing User Experience for Better Search Engine Rankings

Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile. The higher your business ranks, the more likely customers are to find and choose you. This increase, as reflected in recent SEO statistics, contributed to better overall traffic and improved results. A rise in visibility across a broad selection of terms can lead to increased traffic and conversions. Search Visibility reflects your overall share of relevant keyword appearances.

• Lack of Internal Linking Strategy A lack of internal linking or a disorganized approach can confuse search engines and prevent important pages from being properly indexed.
• You need to add new content, remove irrelevant content and make sure your article answers the search intent.
• However, the signals that Moz uses to determine a website’s domain authority are more or less similar to the Google ranking factors that determine authority.
• Each signal may or may not be used by Google for ranking purposes or might be slightly less or more important depending on the search query or the search results.

The Top 15 Most Important SEO Ranking Factors in 2025

Search engine optimization has evolved since the days of Jefferson Starship, with Google becoming the leader in the industry. That’s why, when talking about SEO, most people are talking about Google SEO. Providing valuable information and an engaging website can positively influence these signals.

Discover which signals matter most for improving search rankings and website visibility. Like search engines evaluating content based on more than 200 ranking factors, SEO does the same. Search engines like Google publish best practice guidelines, and many professional SEOs share their findings from working on hundreds of sites. While SEO strategies focus on long-term growth and improvement of organic search rankings, Google Local Services Ads can provide a more immediate impact. For most local businesses, this is an opportunity that should not be missed.

To analyze search intent, look at the search engine results page (SERP) for your chosen keyword. Google aims to prioritize quality content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) when ranking search results. Search engines rank results by using complex algorithms to understand search intent (what the user wants) and determine which indexed pages will best meet this intent.

We would learn even more from diving into the individual pages themselves. Google has already tested your keyword across thousands or millions of searches, so they have a pretty good idea of what people are looking for. Each of these new keywords supports our seed keyword, and gives us a ton of new content ideas. If the related keywords seem like they can support enough traffic, they may even become new seed keywords themselves. Creating lists typically involves using a combination of Google and keyword tools (either free or paid) to find all the related keywords to your keyword seeds. You need at least 1 keyword seed at this stage, but it doesn’t hurt to have more, even dozens or hundreds of seeds if you’re planning a larger content strategy.