SEO Starter Guide: The Basics Google Search Central Documentation

Depending on the package you choose, you’ll get a number of tasks the team will perform, including content updates, increasing engagement and keyword research. If you’re just starting your website, what I would do is google the keywords I want to rank. The search results will show me 100 results, and then I try to find pages where I can place links to my website. Try contacting the blog owner, and offer him a guest post that you’ll have to write and link back to your website. As a top-tier expert SEO agency, we assist clients ranging from local businesses to enterprise organizations in overcoming their SEO challenges.

How to do SEO: On-page optimization

Selecting the right time frame is the first thing you should do when working with any analytics tool. The reports are divided into 5 main categories based on what kind of data they provide. You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site. Besides the basic (but BHS Links very useful) data like top queries or top pages, the Performance report is a goldmine of various deeper insights into your site’s search performance.

• And in this first step I’m going to show you how to create a list of awesome keywords for your business.
• Since user engagement metrics are clearly used to adjust the SERPs for quality, and rank position changes as a byproduct, it’s safe to say that SEOs should optimize for engagement.
• So, for every keyword you target, make sure the content you create aligns with the search intent of that query.
• There are many good resources you can find online, and a good portion of them are free.
• Finally, our experts weighed in after attempting to speak with representatives from each service.

What are the types of SEO?

Knowing what keywords and phrases you already rank for is often a good starting point before you begin optimizing for new keywords. Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume. Beyond that, you want to know if enough people are searching for something to make it worth your time to create content, and how difficult it might be to actually rank for those keywords. Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building.

Be prepared to adjust your SEO strategies in response to search engine algorithm updates. Recognize the significance of local SEO for businesses targeting specific geographic areas. Align your content with search intent or user intent by providing valuable information that satisfies user queries. Utilize tools like Google Keyword Planner, SEMrush, Majestic, and Ahrefs to conduct effective keyword research.

Search engine optimization uses how search works to optimize a site for organic search results. The comparisons between librarians and search engines don’t stop there, though. When doing SEO for blog posts, you’ll want to add both internal and external links. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers.